NEWS!!!
As of Oct 2011, Grootmedia.com and iMHO.nl have merged
into one company.
Please visit us at www.iHMO.nl
Online Advertising Operations (Online Ad Ops) is a fast growing area
and requires a full understanding of online advertising processes, specifically
the technologies and platforms involved, the skill sets needed by Ad Ops staff
(such as ad traffickers), and the associated costs likely to be incurred by
a publisher or digital ad agency.
Members of the GrootMedia team have held several roles within Online Ad Ops,
indeed the company owner has held key positions in the Dutch online
market, including working at some of the industries leading
publishers and Ad Networks.
We specialize in ad management, ad inventory control, vendor selection,
yield management, and behavioral targeting, just to name a few aspects
of the online business.